PRIVACY POLICY STATEMENT

Introduction:
We, here at High Caliber Knives, take your right to privacy seriously and want you to feel comfortable using our web site. This Privacy Policy deals with personally identifiable information (referred to as "Data" below) that may be collected by us on our site. This Policy does not apply to other entities that we do not own or control or persons that are not our employees, agents or within our control.

Policy:

1. Collection of Data:
   Our registration process requires only a valid e-mail address. Providing us with other information is at your option. Please take note that your e-mail address, or other submissions that you make on this site may contain your real name or other personally identifiable information and, as a result, may appear on this site. Like many web sites, we may also automatically receive general information that is contained in our server log files such as your IP address and cookie information. Information about how advertising may be served on this site (if at all) is set forth below.


2. Use of Data:
   We may use Data to customize and improve your user experience on this site. We will make every effort, so that your Data will not be provided to third parties unless (i) provided for otherwise in this Privacy Policy; (ii) we obtain your consent, such as when you choose to opt-in or opt-out to the sharing of Data; (iii) a service provided on our site requires the interaction with or is provided by a third party, by way of example an Application Service Provider; (iv) pursuant to legal process or law enforcement; (v) we find that your use of this site violates our Policies, Terms of Service, other usage guidelines or as deemed reasonably necessary by us to protect our legal rights and/or property; (vi) this site is purchased by a third party whereby that third party will be able to use the Data in the same manner as we can as set forth in this Policy. In the event you choose to use links that appear on our site to visit other web sites you are advised to read the privacy policies that appear on those sites, nor are we responsible for how those sites collect and use your information.


3. Cookies:
   Like many web sites, we set and use cookies to enhance your user experience, such as retaining your personal settings. Advertisements may appear on our web site and, if so, may set and access cookies on your computer and is subject to the privacy policy of those parties providing the advertisement. However, the companies serving the advertising do not have access to our cookies. These companies usually use non-personally identifiable or anonymous codes to obtain information about your visits to our site.
   
   GOOGLE:
   Google is changing their information gathering process on April 8, 2009. They are doing this to make their advertising more user relative. That is they are going to track your movement so that their advertising campaigns will be more targeted to your particular interests.
   
   We use third-party advertising companies to serve ads when you visit our website. These companies may use information (not including your name, address, email address, or telephone number) about your visits to this and other websites in order to provide advertisements about goods and services of interest to you. If you would like more information about this practice and to know your choices about not having this information used by these companies, click here.
   
   You can OPT OUT of this process by going to Advertising Cookie Opt-out Plugin.
   
   You also can visit NAI (Network Advertising Network) regarding issues dealing with your privacy.


4. Editing or Deleting Your Account Information:
   We provide you with the ability to edit the information in your user account information that you provided to us in registration by using your personal page configuration area. You may request deletion of your user account by contacting our webmaster. Content or other data that you may have provided to us and that is not contained within your user account, such as posts that may appear within our forums, may continue to remain on our site at our discretion even though your user account is deleted. Please see our Terms of Use for more information.


5. Changes to this Privacy Policy:
   We may make changes to this Policy from time to time. We will notify you of substantial changes to this Policy either by posting a prominent announcement on our site and/or by sending a message to the e-mail address you have provided to us that is contained within your user settings.


6. NO GUARANTEES:
   While this Privacy Policy states our standards for maintenance of Data and we will make efforts to meet them, we are not in a position to guarantee these standards. There may be factors beyond our control that may result in disclosure of data. As a consequence, we disclaim any warranties or representations relating to maintenance or nondisclosure of Data.


7. Contact Information:
   If you have any questions about this Policy or our web site, please feel free to contact us at: questions@highcaliberknives.com


8. Privacy Statement:
   For each visitor to our Web site or pages therein, our Web server automatically recognizes no information regarding the domain or e-mail address. We collect the e-mail address of those who communicate with us via e-mail, aggregate information on what pages consumers access or visit, user specific information on what pages consumers access or visit and information volunteered by the consumer, such as survey information and/or site registrations.
   
   The information we collect is used for internal review and is then discarded, used to improve the content of our Web page, used to customize the content and/or layout of our page for individual consumer and used by us to contact consumers for marketing purposes.
   
   If you do not want to receive e-mail from us in the future, please let us know by sending an e-mail or writing, and telling us that you do not want to receive e-mail from our company.


9. Marketing Campaigns:
   As part of our marketing we may occasionally make a mass E-mail of material. However, you will not receive this unless you specifically agree to it. Agreement is established by subscribing to our Newsletter (The Blade), and that can be discontinued by unsubscribing at any time; either via the website or sending an E-mail. If choosing the E-mail process be sure to place Unsubscribe from Newsletter in the subject line.
   
   NOTE: If the your E-mail address of your notice is different than the one that you used to subscribe, you need to include that E-mail address in the body of the E -mail.